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Writer's pictureSarah Norton

What is Creative Intelligence?

Updated: May 25, 2023

I am frequently asked to distinguish creative intelligence from emotional intelligence.
My findings over two decades suggest the former enhances the latter delivering a profound impact on personal and professional success.

Emotional intelligence (EI) is a critical skill in today's interconnected and people-centric business landscape. It refers to the ability to recognize, understand, and manage one's own emotions and the emotions of others. However, there is another intelligence that complements and enhances EI—creative intelligence (CI). Creative intelligence, which encompasses imaginative thinking, innovative problem-solving, and a propensity for generating new ideas, can significantly contribute to the development and application of emotional intelligence.


Empathy and Perspective-Taking: One of the key components of emotional intelligence is empathy—the ability to understand and share the feelings of others. Creative intelligence enhances empathy by fostering a deep understanding of diverse perspectives and encouraging individuals to put themselves in someone else's shoes. Creative thinkers possess the imaginative capacity to perceive situations from different angles, enabling them to develop a more profound sense of empathy and emotional connection with others. By integrating creative intelligence, individuals can better navigate complex social dynamics, build stronger relationships, and foster a more inclusive and collaborative work environment.


Adaptability and Resilience: Creative intelligence and emotional intelligence are intertwined when it comes to adaptability and resilience. Both intelligences enable individuals to manage and adapt to change effectively, an essential skill in today's rapidly evolving business landscape. Creative thinkers are inherently open to new ideas and novel approaches, allowing them to embrace change with greater ease.


By integrating creative intelligence into emotional intelligence, individuals can cultivate resilience, develop a flexible mindset, and respond positively to challenging situations. This synergy empowers individuals to navigate uncertainties, overcome obstacles, and thrive in dynamic environments.

Problem-Solving and Innovative Thinking: Creative intelligence brings a unique perspective to problem-solving and innovative thinking, enhancing emotional intelligence in this domain. Creative thinkers approach challenges with a fresh outlook, generating unconventional solutions and breaking free from traditional patterns. By leveraging creative intelligence, individuals can develop a broader range of problem-solving strategies and demonstrate greater adaptability in addressing emotional and interpersonal issues. The ability to think creatively and generate innovative ideas allows individuals to find effective solutions to complex emotional dilemmas, conflict resolution, and team dynamics.


Self-Awareness and Self-Expression: Self-awareness is a fundamental aspect of emotional intelligence. Creative intelligence amplifies self-awareness by encouraging individuals to explore their thoughts, emotions, and beliefs in a creative and expressive manner. Through various creative outlets such as art, writing, or music, individuals can gain deeper insights into their own emotional experiences, motivations, and values. This self-expression fosters self-awareness and strengthens emotional intelligence by promoting introspection, self-reflection, and a better understanding of one's own emotions and their impact on others.


Creative intelligence and emotional intelligence are complementary intelligences that together amplify personal and professional success. By integrating creative intelligence into emotional intelligence, individuals can enhance empathy, adaptability, problem-solving, and self-awareness. This integration empowers individuals to navigate complex social dynamics, embrace change, develop innovative solutions, and build strong interpersonal relationships. As businesses recognize the value of emotional intelligence in driving organizational success, creative intelligence provides an additional dimension that amplifies the positive impact of emotional intelligence. By embracing and developing both creative intelligence and emotional intelligence, individuals can unlock their full potential and thrive in an increasingly interconnected and emotionally intelligent world.





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